KAREN DANIELS
President Wholesale – B2B
Karen gravitated towards entrepreneurial activities at age 14 by starting a flourishing lawn
mowing business in Sioux City, Iowa. She continued to pursue her passion for business at the
University of Notre Dame and joined Citigroup as a sales and trading analyst working with both
fixed income and equity derivatives. Karen joined Burke America in 2008 as its first employee and
launched the team's marketing platform focusing on company specific analysis. In 2010, she
transitioned to Sundberg America to help the team build a long-term sustainable platform to
support growth across all functional departments. While completing her MBA at the University
of Chicago, she continued to provide strong and multifaceted leadership as Sunberg's Chief
Operating Officer. Karen’s accomplishments included re-locating Sundberg America’s distribution
center, installing a new ERP system, and on-boarding several large national accounts. Still highly
charged with a desire to build a business from the ground-up, Karen left Sundberg America to join
Old World Industries to start a new business unit for heat transfer fluids and assumed full P&L
responsibility and accountability to develop the product, marketing, sales and distribution sales
strategies. Afterwards, she moved on to join Xactly Corporation, a Vista Equity Partners portfolio
company, as Director of Strategic Programs where she facilitated the team transition and strategy
from a single product to a multi-product company. Karen rejoined Burke America in 2018 as
President of Sundberg America, leading the wholesale business strategy, operations and technology
initiatives. Karen brings profound operational and general management leadership experience to
mentor and energize the team. Outside of the office, Karen enjoys being with her family, friends
and traveling.